Affirm
A B2B Advert for Affirm
TITLE: All in One Partnership
ROLE: Direction and Animation
AGENCY: Contently
CLIENT: Affirm
BRIEF
To direct and animate a 30-second commercial for the US B2B market for Affirm.
PROCESS
Affirm provided a script they wanted as a voice-over and certain supers they wanted to feature within their commercial spot. They also wanted to involve the arch that features in their logo somehow. After a conversation with the team at Contently and Affirm, we started work on visualising the script. Sketches were created first before we moved on to creating the artwork storyboards that visualise how the commercial would look.
ANIMATIC + STORYBOARDS
There were a number of rounds of animatics and storyboards created in order to get the right feel for how the animation would work. Once we had this signed off with Affirm, we moved onto animation and crafted the advert we delivered. A few minor tweaks were required within the animation, but creating a clear animatic first, avoided unnecessary expense and kept the project on schedule. Here is the final animatic alongside the final advert.