Click N Collect
MATALAN TV Commercial
TITLE: Click N Collect
ROLE: Direction, Edit and Animation
AGENCY: Glover Films
CLIENT: Matalan
AIRED: ITV X-Factor
BRIEF
To create a 30” animated advert to showcase Matalan’s online Click N Collect service, demonstrating its accessibility and range of products.
PROCESS
The project commenced with a written treatment and storyboard, laying the groundwork for our creative journey. Collaborating closely with the Matalan team proved invaluable, as their insights guided us in refining our approach and addressing their specific requirements. With the storyboards finalised, we proceeded to develop designs for each scene, crafting both 3D and 2D assets plus a photoshoot for our animated hand.
ANIMATION
After gathering all our assets, we embarked on building our mixed-media animation. This involved crafting seamless transitions between scenes, ensuring each item was animated on and off smoothly.
We created two adverts, one for autumn and another for Christmas, both boosted sales by over 130% in Click N Collect orders.