Project: Wabco Transic Support Fleet
Client: Wabco Transic
Agency: Edge Picture Company
Synopsis: Design and direct a film highlighting the capabilities of the new Fleet Support System
Brief: The creative for this film was to put the audience into the position of a fleet manager who has to deal with lots of vehicles with numerous destinations carrying a wide variety of goods and how the new fleet system from Wabco Transic can help.
Treatment: We developed the look and feel for the screens taking references from Sci-Fi films to give the system a futuristic look. We also developed a way to incorporate a 3D truck into the film and have the fleet manager’s hands interact with the truck and all the UI screens