Build It, Beat It

Animation for great ormond street hospital

TITLE: Build It, Beat It

ROLE: Animation

CLIENT: Great Ormond Street Hospital

BRIEF:

To animate illustrations created by Sam Osborne for a short 20” film, provide overlay animations for the live-action elements to the film, and animate the Build It, Beat It logo.

PROCESS:

We’ve worked with Sam a few times before and it’s always a pleasure. Also, being a local meant we could meet up for coffee at our local cafe, whilst chatting about the GOSH brief.

After a call with the GOSH team, Sam drew up the illustrations, based on the GOSH brand and we started work on building the sequence and how it would work.

The storyboard was then turned into an animatic and was used to plot out timings. It actually worked out that as we updated the animatic and took feedback, we were able to animate elements and include this in each round of animatic viewing. This meant the team could literally see the animation build as we produced it. Another part of the brief was for us to add animated elements to the live-action.

And our final task was to animate the Build It, Beat It Logo.